Promoting local events and festivals as a social media marketing agency in today’s digital landscape requires a strategic approach combining hyperlocal social media marketing and advertising strengths. Understanding the differences between these concepts and leveraging them effectively allows businesses and event organizers to achieve their business goals, drive engagement, and increase attendance.
In this blog, we’ll explore the nuances of social media advertising vs. marketing and provide insights on maximizing your promotional social media marketing services for local events and festivals.
Defining Marketing VS Advertising on Social Media
Social media marketing is about organic reach and audience engagement through social networks. It involves creating and sharing content that resonates with your target audience, fostering genuine connections, and encouraging brand loyalty. Most importantly, it means not spending money on paid ads. However, it isn’t free. It takes time and energy, as well as creativity to work. In fact, many brands choose to outsource this process to a third party like Jason’s Creations Inc.
Social media advertising, which accounts for 33% of all digital ads, according to Hootsuite on the other hand, focuses on paid promotions and targeted campaigns on platforms like Facebook, Instagram, and Snapchat. Both strategies are crucial in promoting local events and festivals, complementing each other to create a powerful promotional campaign.
Developing a Social Media Marketing Strategy
Creating quality content is essential for success in your social media marketing strategy. However, knowing where to start in developing such a strategy can be difficult. Fortunately, you can kickstart the process with these four simple steps:
- Identify your target audience.
- Select the right social media platforms.
- Create engaging content for organic reach.
- Utilize hashtags, geotags, and SEO best practices.
Leveraging Social Media Advertising for Maximum Impact
Maximizing the impact of your social media advertising starts with defining your advertising objectives and budget. This will inform your ad creation and targeting efforts to:
- Target the right audience with demographic and interest-based filters.
- Create eye-catching ad creatives and compelling copy.
- Leverage A/B testing and optimize ad campaigns for better results.
Integrating Social Media Marketing and Advertising for Success
Integrating social media marketing and advertising is essential for a well-rounded marketing campaign. Striking a balance between organic and paid strategies ensures that your promotional efforts are effective and comprehensive. Utilizing user-generated content in advertising campaigns can further enhance your online presence while measuring and analyzing the performance of marketing and advertising efforts, allowing you to adjust your strategies based on data-driven insights.
Supercharge Your Social Media Marketing and Advertising Efforts With Jason’s Creations.
Leveraging social media marketing and advertising allows businesses and event organizers to maximize local event promotions. By integrating organic and paid strategies, you can reach a wider audience and generate greater engagement.
We encourage businesses and event organizers to consider a comprehensive approach combining social media marketing and advertising for a well-rounded and effective promotional campaign.
Unlock the full potential of your local event promotions by partnering with Jason’s Creations. Our social media marketing agency can help you develop a tailored marketing strategy, create engaging content, optimize your social media ads, and more. Connect with us, and let us show you a better way to approach your social media marketing vs advertising strategy.